PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
-Facebook pixels are used on the Site to track how users interact with the Site. We then use this information to help assess how well our marketing and advertising strategies are working. Here is a brief description of how Facebook Pixels work directly from Facebook for Business:
“When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.” (Source: Facebook for Business)
We collect offline data using the following technologies:
-State tax rolls are used to collect information about mineral owners.
-Online databases are used to collect detailed information about oil and gas interests across the United States, including Net Mineral Acres, title, and lease information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Quote Request Information that we collect generally to fulfill any requests for a quote for your mineral interest placed through the Site. Additionally, we use this information to:
Communicate with you;
Screen our quote requests for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information about our services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use also use the Device Information that we collect to send additional information about our services to users who have interacted with our site in specific ways such as requesting a quote, subscribing to our email list (for oil industry updates), and completing other actions that indicate a higher level of interest in our services.
SHARING YOUR PERSONAL INFORMATION
We do not sell your Personal Information to any third party. We do, however, share your Personal Information with advertising partners, website hosting, and other professional services who help us provide exceptional service to you. For example, we use Facebook Ads and Facebook pixels to power our marketing and advertising campaigns--you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/about/privacy/update and here: https://www.facebook.com/business/learn/facebook-ads-pixel.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you submit a Request for a Quote through the Site, we will maintain your Request Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at Info@ShaleEnergyLLC.com or by mail using the details provided below:
3001 W. Loop 250 North Suite C-105, #213, Midland, TX, 79705, United States